SUNDERLAND have unveiled their Elvis Presley-inspired away kit for the 2026/27 season – in official collaboration with the group that manages the rights for the King of Rock ‘n’ Roll.
Forty-nine years on from the day Elvis took to the stage at Market Square Arena in Indianapolis and closed his final ever performance with Can’t Help Falling in Love With You, which has been Sunderland’s matchday anthem since the late 70s, the Black Cats have launched their special away kit for the coming campaign.
Inspired by the origins of Elvis’ career, the kit features the iconic pink and black colourway associated with his breakthrough years on the Louisiana Hayride. A subtle embossed pattern, drawn from 1950s design motifs with repeated SAFC detailing throughout, nods to the era that launched Elvis to global stardom. Inside the neck tape, supporters will find the words ‘Can’t Help Falling in Love With You’, alongside the Club crest and Elvis’ signature. Since the late 1970s, ‘Can’t Help Falling in Love’ has been Sunderland’s matchday anthem, sung in full voice before kick-off, home and away. Its inclusion here isn’t mere decoration. It’s an acknowledgement of our fans and their dedication to this club.
What do you think of the new jersey from Sunderland AFC? Let me know in the comments.
