In honor of June Dairy Month, Forward Madison FC has released two new alternate kits to celebrate. Nestled in America’s Dairyland, the new jerseys represent both the city and state in the quirky style Forward Madison FC is known for. Spotlighting Wisconsin’s rich agricultural heritage, the new jerseys feature an unmistakable, bold Holstein cow print, launched just in time to celebrate June Dairy Month.


Drawing inspiration from our state’s legendary dairy cattle, these alternate jerseys transform traditional black-and-white motifs into a striking, contemporary expression. A closer look will reveal the cow pattern takes the form of the iconic lakes that surround the isthmus Forward Madison FC calls home. A 3D raised hummel logo, FM logo mark and “Udderly Wisconsin” hip tag stand out in FMFC iconic pink. The kits feature a special leather ear tag on the hip, individually labeled 1-500. Fun-loving yet deeply tied to local history, this look honors our agricultural roots while highlighting the artistic soul of our club.


What do you think of the new Forward Madison third kit? Let me know in the comments.

